Follador at the Sanremo Festival
The 69th edition of the Sanremo Festival is about to kick off. It is one of the most anticipated events of the television season where the great names of Italian music grace the stage along with an entourage of international guests. Always a popular event, people are intrigued by it in the days, weeks, and months leading up to the festival itself. Discussion of the competition, the looks of the performers, the inevitable controversies that are always part of the game, these are the topics that dominate the press social media.
Entering into this scene is Follador Prosecco, which has been appointed as the “Official Prosecco Supplier” for all activities at ”Radio 2 In The Club“, the official voice and radio broadcast of the Sanremo Festival. This is where those following the drama and entertainment of the musical event find minute by minute coverage and behind the scenes access. In addition to the official evening events at the historic headquarters, the Ariston Theater, many side events are scheduled with interviews, DJ sets, aperitifs, live performances, special guests and gala dinners.
While Follador is already a sponsor for many important sports, artistic, and charity events, it is amazing that on the occasion of our 250th anniversary we decided to be present also at this exciting festival. Cristina Follador, Sales and Marketing Director of the Company confirms with enthusiasm: “Even at the Italian Music Festival, the brand Follador will be the ambassador of Conegliano Valdobbiadene, the territory that represents one of the great achievements of viticulture. As always on this occasion, we will strive to express and bring together the values of conviviality and the joie de vivre that are part of our make-up.”