With immediate effect (January 2012), DOC production Prosecco wines will be able to use a specific neck sticker, making a clear quality statement to the consumer, whilst also expressing the identity of the area from which it comes. Prosecco DOC is wine produced from grapes grown in Veneto and the Friuli, Venezia, Giulia, regions and in ten Italian provinces: Treviso (where Follador is based), Belluno, Gorizia, Padua, Pordenone, Trieste, Udine, Venice and Vicenza.
‘Prosecco is rather misunderstood,’ explains Follador marketing director Cristina Follador. ‘It tends to be thought of by consumers as a sparkling wine of a uniform quality whereas in fact, like Champagne, it can vary tremendously in superiority.
Follador Prosecco, which is produced in the Conegliano-Valdobbiadene region, actually has DOCG status, which distinguishes it even further in terms of quality and superiority. ‘There has been a huge amount of “cheap” Prosecco on the market which, quite frankly, has not been doing the sectors image any good. Further distinguishable quality marks can only be seen as positive,’ continued Cristina.
‘The choice of deliberately adopting an extremely strict control and traceability system is the sign that the area wants to ensure an effective governance of the new system, able to guarantee traceability and qualitative production. It’s the first time that such a control and protection system is adopted for a doc wine and this is a further sign showing that the Prosecco Doc system has very clear ideas on the subject,’ said Cristina.