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Follador, a meeting of generations

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According to recent data released by Sole24Ore, the great international success of Prosecco has encouraged the return of young people to agriculture in the Veneto region. Since 2009, with the birth of the new D.O.C. and later with the debut of the Conegliano Valdobbiadene D.O.C.G. Prosecco, the wine industry here has experienced unprecedented growth. Areas planted to vines which in other Italian regions are often abandoned or converted are instead being increased in the Veneto region attracting investment, innovation and the interest of the younger generations.

Specifically in the D.O.C.G. area, from 2009 to present the hectares planted with the Glera grape have significantly increased production, which is obvious given the increased amount of Prosecco that is being distributed. A significant achievement, demonstrating the validity of the work done by the entire supply chain. Companies have been able to invest with great foresight and vision, both in the commercial and marketing, and with regard to technological innovation, mechanization and winery equipment.

In total contrast to national data, the area of youth employment in the Prosecco industry shows more than 30% of owners or co-owners of the companies are younger than 40 years of age. Young people entering the commercial management of the companies have brought a charge of enthusiasm and new energy that predicts the future is definitely bright.

Our family company, which is already based on a great wealth of historical tradition, is also reliant on the new generation which has already joined the previous one. Both apply their passion through the individual inclination and their skills. The wisdom and experience of those who have made it big with the Follador brand passes the innovative momentum to the youngest, to advance along a family success story.


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